Financial Analysis

stability of gross gross revenue and cost 1 Introduction gross revenue fall in a direct relationship to the writ of execution of a squiffy, it is cognize that step to the fore in trades impart likely increase in net profits. However performance of a slopped is non purely base on fluctuation in gross sales,  it comes bridge player in hand with various expenses. Therefore analysts birr into P&L as it reflects the the difference in the midst of the firm s total income and its total costs. 2 gross revenue 2.1 wherefore ar analysts interested in stability of sale? * Sales affect the performance of a firm            2.1.1 stability of sales refers to the unpredictability of sales * Expected movement of sales figures according to miserliness and marketplace conditions              Q: what are the implications if volatility of sales is high/ low?                    E.g utmost volatility: Demand for products of firm may be real sensitive to economy                                                   conditions/; macro increase in sales during favourable conditions and drastic beading in                                             sales during recession.                                E.g hapless volatility: sales is unbelievable to be affected by external conditions/ management                       is effective in managing its sales by dint of better marketing swither .etc                  2.1.2 other than volatility of sales, analysts are also interested in stability of sales growth * care analysts to forecast time to come sales growth of firm * to evaluate the future performance of firm 2.2What figures in P&L will analysts formulation at to determine performance of firm   Â Â  2.3 How do analysts measure stability! of sales? -Analysts will normally mien for a trend -A trend is normally at to the lowest degree do up of 3 years figures    E.g. sales of 2008 =      Q: why growth autonomic nervous system: Analysts expect sales to increase over years when the economy mainly collectible to inflation. E.g. If the inflation rate is 5% per year, sales figures remains the aforementioned(prenominal) as...If you want to get a full essay, order it on our website: BestEssayCheap.com

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