Marketing - Ikea Case Study

Case Study 3 IKEA Invades America IKEA is one of the happen sellers in article of article of article of article of furniture goods virtually the world. Its entrance into the American culture with its products was non successful at first. In 2002 IKEA understood as to wherefore Americans were refusing to buy smart-made furniture. American ideologies were stuck with their reluctance to buy new furniture and buy furniture just once in a lifetime. A marketing point for the American stores was that the furniture came assembled and somewhat stores would even bye delivery services expel of charge or with some fee. In America delivering assembled furniture took time and came at a higher cost. Taking into poster the cultural barriers that reflected the sales of the IKEA products in America, IKEA started to pay close trouble to customer complaints. The advantage for IKEA was that they were fitting to solve the problem by paying close direction to securities indus try research and so improve its offering to the US markets. The product lineup and marketing was then adjusted. The disadvantage to this was the recur price to launch a high-profile advert campaign is to fare at Americans change their sense of furniture lasting forever.

IKEA has draw one of the largest furniture retailers in America. instanter that IKEA has become well fulfill in the US market one recommendation would be that IKEA cater to a more high-end consumer by creating a lavishness brand in their category. In collection for IKEA to succeed in its expansion plan to the luxury market the y must bring to pass a new brand. For case! ful this brand could be called IKEAs Luxury Touch. IKEA entrust have to create a new infrastructure, a new advertising campaign and focus on services. With this in mind IKEA will be able to tho expand its business in the American marketplace.If you want to sting a full essay, order it on our website: BestEssayCheap.com

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