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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise constituent (a) Calculating foodstuff Share (b) Estimating the surface of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) ameliorate and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity between two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the centre commercialize (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the resultant role to these two grocery share calculations may differ. Estimating Market Size - The Step D own Approach Suppose we want to consider in the hay our grocery store share of the price light-sensitive segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What discipline do we need to know to report our particular market share of full the liquid detergent segment just in Montreal? 1.

Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price new segme nt of consumers in Montreal 4. Size of the ! crystalline (as hostile to Powder) detersive sales in Montreal 21% 48% 20% 45% Total detergent Sales in Quebec: 0.21 $217,500,000 $ , , Total detergent Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive detersive divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price Sensitive Segment in Montreal: 0.45 $4,384,800 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, edict it on our website: BestEssayCheap.com

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