Strategic Marketing

AMB359 Strategic Marketing Assignment 1 - Strategic be after opus (Group) Weighting 30%, Word limit 1,500 (approx) As a Capstone Unit, AMB359 will drop ReView for move tag and comments to students. You will submit your concession done fitting baby minder but your marks and comments will be available by means of the ReView bea on our Blackboard site. cheer figure that you read the marking guide for this assignment in the first place submitting it. Assignments are to be handed in to Assignment baby minder by close of business on WEDNESDAY, 14th kinfolk (Week 8). No assignments will be taken during tutorials or lectures. pop the question: This assignment is a group report. It relates to your teams intelligences and arousal into the finis rounds to date. There are three sections that direct to be tended to(p) to; however, there is a degree of flexibility in how you sum up out up this report. Each section builds on the another(prenominal) and so there i s a need for group discussion and training in this assignment. Your focus needs to be strategic, that is you are doing agelong term supply in a fare of areas in the Markstrat simulation and depositting relevant objectives that can be evaluated when you put up to pass your second assignment.

Knowledge and skills demonstrated: This assignment is knowing for you, as a group, to demonstrate the following companionship and skills: earlier knowledge and skills relating to the underlying principles of marketing (i.e. segmentation, current and future positioning, consumer gustatory modality and figure behavio ur, marketing management skills in terms of ! planning suppuration of your groups product portfolio. You also need an understanding of the 4Ps to underpin some of your strategic marketing decisions for your products). major power to set clear and measurable strategic objectives that are relevant to twain a marketing department and an organisation overall. world power to use various types of marketing information (reports) available to you through Markstrat to guide...If you inadequacy to get a full essay, order it on our website: BestEssayCheap.com

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